Press Release

Orion Wholesale and Celerant Open Drop Ship Functionality for Shared FFL Dealers

March 12, 2025 / 3 minute read

Partnership expands inventory options and reduces fulfillment costs for firearms retailers without additional stocking requirements

Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), is expanding its existing integration with Orion Wholesale to include drop shipping capabilities. This new functionality enhances the current integration between Celerant and Orion Wholesale, providing FFL retail businesses with additional selling options. The drop shipping feature allows customers to place orders that can be shipped directly to their nearest local FFL dealer for pickup.

“Drop shipping has been one of the most requested features among our shared dealer network. We’re thrilled to introduce it as part of our partnership with Celerant. This functionality will empower our dealers to sell more while doing less, and we all at Orion Wholesale are excited to see how drop shipping propels our company forward.”

Justin BrownMarketing Director of Orion Wholesale

Sell More by Utilizing Drop Shipping Capabilities

The new drop shipping integration builds upon the existing partnership between Orion and Celerant, creating additional sales opportunities for dealers. FFL retailers can leverage this functionality in two powerful ways: First, they can offer Orion’s extensive product catalog online without investing in physical inventory, allowing customers to purchase directly and have items shipped to their nearest firearms store. Second, the same integrated product feed can power in-store kiosks, enabling brick-and-mortar locations to offer an ‘endless aisle’ shopping experience where customers can browse and order products not physically stocked in the store for convenient local pickup.

“Expanding our partnership with Orion represents a significant advancement for our shared FFL dealers. This enhanced integration allows our retailers ordering from Orion to close the loop and now leverage the full benefits of a complete integration. Now dealers can truly offer an endless aisle of Orion products online without stocking inventory or paying for double shipping. When combined with our existing catalog integration and inventory management features, this creates a complete solution that maximizes sales opportunities while minimizing operational complexity for our dealers.”

Michele Salerno, Director of Marketing, Celerant Technology

Michele SalernoCGO of Celerant

Existing Product Catalog Integration Enhanced with Drop Shipping

The drop shipping capability complements the established Orion Wholesale integration, which continues to provide dealers with access to an online product feed that powers both eCommerce websites and in-store kiosks. Through this integration, dealers already enjoy access to 216 product lines with over 13,000 products from Orion’s catalog, complete with product images, descriptions, and availability data directly from the distributor. Celerant’s point of sale system continues to offer seamless catalog access, allowing dealers to import comprehensive product data and receive ongoing updates from Orion Wholesale with just a couple of clicks. Now, with the addition of drop shipping, dealers can display this extensive catalog and sell from it without maintaining physical inventory.

Learn More

Discover how the new drop shipping capability with the Orion Wholesale integration helps dealers more efficiently manage inventory, automate ordering, and enhance their product catalogs to offer more to customers. Visit: www.celerant.com/orion

About Orion Wholesale

Founded in 2012, Orion Wholesale has grown from a regional to a nationwide distributor carrying 216 product lines with over 13,000 products in the shooting sports industry. With a commitment to customer service, competitive pricing, and timely deliveries, Orion Wholesale is geared for success now and far into the future.

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